Save a lot & enjoy
Benefit from the many advantages of the BrixenCard
Bet everything on a card in your holiday at the Plose! As our guest you enjoy the many saving-advantages of the BrixenCard, which we provide you free of charge for the duration of your stay. This priority card is included in the room rate and gives you free access to many attractions, offers and transport connections in the Brixen and South Tyrol region.
In summer
The advantages of the BrixenCard
Use our public transport for free
With the BrixenCard, you can travel free of charge on all public transport of the South Tyrol Transport Association: buses, city buses, Skibus Plose, public cable cars, and regional trains to Trento.
Go on a hiking tour
You can join a variety of hiking and activity programs offered by the Brixen Tourism Association.
Enjoy events & culture
Experience a diverse cultural program organized by the Brixen Tourism Association with your BrixenCard.
Acquarena adventure pool
Except on Sundays and holidays, enjoy 3 hours of swimming and wellness without an entrance fee.
Brixen ice rink
Visit the ice rink (closed in summer) as a perfect finale to your winter activities.
Discounts & special offers
Benefit from price reductions and special deals with numerous partners.
Plose cable car
From 23.05.2026, one daily round trip with a Plose lift is included – except in August.
The Gitschberg/Jochtal cable cars are included from 14.05.2026.
in Winter
The advantages of the BrixenCard
- All public transportation in the South Tyrolean transportation system
- Admission to the Acquarena leisure pool
- An extensive cultural and hiking program
- Guided snowshoe hiking at no charge
- 7km from the old city of Brixen (free bus connections), including one free guided tour per week.
- Free tour at brixen
- The longest valley descent in South Tyrol with a length of 9km and altitude of 1,400 meters to St. Andrä
- Children's play area at the summit station
- Brixen Ice Rink or natural ice rink at St. Andrä
You should have experienced this!
We have collected a few event highlights for you, which should not be missed.
Alpine wine tasting at Plose
On all four Saturdays in March the huts invite you to wine tasting around the Plose. Taste fine white wines from the Eisack valley and enjoy the view of the white peaks of the Dolomites.
Find your own balance
In the entire holiday region, from mid-May to late June, a large program of guided hikes to mythical places is offered, as well as outdoor wellness activities, which will lead you back to your inner balance and reconcile body and mind.
Mountain Days Brixen
From the end of May to the beginning of June, the Outdoor magazine organizes the Mountain Days Brixen, which offer a wide range of activities such as sunrise hike, nature photography, wildlife watching or a night in the bivouac.
Dine, Wine & Music
Under this motto in June in the Cathedral square the Brixner hosts organize a culinary event evening with specialties from the Eisack valley and lots of music.
Brixen Dolomites Marathon
The annual Brixen Dolomites-Marathon takes place in July. The start is at 560 m altitude in the historic old town of Brixen and leads up to the Plose, where it ends after the classic marathon distance at 2.446 m altitude. www.brixenmarathon.com
Summer emotions
From mid-July to mid-August, the alleys of the old bishop's town are bathed every Thursday in a charm of cheerful summer feeling, hospitality, street art, fashion and lots of colorful entertainment.
BIKE Transalp powered by Sigma
In the middle of July the hardest mountain bike stage race will be held for everyone. At the start are 500 twin teams, which have to master the challenging seven mountain stages. Maybe do you want to participate in?!
MountainBIKE-Testival
At the end of September, another bike event, which assembles well-known bikers, manufacturers and tour operators in Brixen - a kind of rolling mountain bike fair with lots of experience possibilities for all requirements.
Südtiroler Brot- und Strudelmarkt
On the last weekend of September, there is a seductive scent over the Brixner Cathedral square. Here you can actually watch bakeries while preparing tasty pastries, collect lots of impressions around the South Tyrolean bread and of course taste it!
A GORGEOUS BAROQUE BACKDROP
Bressanone Classics
In June, a delightful festival takes place in Bressanone: A fabulous triad of music, wine, and South Tyrolean specialties. For an entire week, classical concerts are performed in front of the magnificent baroque backdrop of the ancient cathedral city, there are guided hikes in the vineyards and culinary delights in the evening.
Bressanone | PURE ENCHANTMENT
Water Light Festival
Art, lights, and water – these are the ingredients for a unique festival that takes place every year in May in the Isarco Valley. It combines the power of the elements with creative ideas. For several weeks, fascinating installations, sophisticated plays of light, illuminated fountains and other water highlights will put Bressanone, Fortezza, Chiusa and Novacella in a different light. Find pure enchantment during your vacation!
Relax & Indulge
Christmas Market Bressanone
The South Tyrolean Christmas Markets are famous even beyond the Alps – and the Christmas Market in Bressanone counts among the most beautiful. If you plan your holiday during the Advent season, you should definitely not miss out on this festive experience. All around the Old Town – Cathedral Square, the City Hall, and the Episcopal Palace – more than 30 stalls invite you to linger, feast and buy. Maybe you will find the perfect handicraft gift for your loved ones at home!
